Ecuador’s National Font: Hobo

Perhaps you think I’m imagining things, but I swear by it: Ecuador has a national font! And that font is Hobo. It all started when I entered Ecuador from Perú. My first place of visiting was Nuevo Rocafuerte at the Napo river. While I hadn’t noticed the presence of this particular font yet, I did notice some other odd typeface choices; ‘Hostal Chimborazo‘ written in the Harry Potter font. Next up I went to El Coca, where Hobo had fully penetrated society and replaced all competition. Everything came in the form of Hobo. Whether it was a menu on theContinue reading

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